The Utrecht Camping Village
In addition to Camping & Caravan Jaarbeurs creates a parallel universe where the camping experience takes center stage. A place where visitors don’t just look, but above all feel, do, and dream. Camping & Caravan Jaarbeurs remains the commercial heart, while The Utrecht Camping Village serves as its inspiring soul: an environment where brands come to life through experiences and storytelling.
This embed uses marketing cookies. Accept marketing cookies to view the embed.
Imagine ...
…A place where visitors can fully immerse themselves in the ultimate camping experience. The aroma of freshly brewed coffee, a sizzling barbecue, and authentic camping activities combine to create a relaxed atmosphere where the great outdoors isn’t just observed—it’s experienced.
While the Kampeer & Caravan Jaarbeurs trade show focuses on products, comparisons, and purchases, The Utrecht Camping Village adds an extra dimension: the experience. Here, your brand becomes part of the camping experience. Among both experienced and future campers, you’ll also reach a new target audience inspired by the outdoors. This allows you to expand your reach, naturally connect your brand to everything that makes camping so special, and build lasting brand loyalty.
Reach a new target audience
Collect valuable leads
Building a Sustainable Brand Preference
Increase your visibility
Inspiration for your brand activation
You get to decide exactly what your brand activation will look like. Choose an activity that fits your brand and complements a relaxed camping vibe. Below are a few examples to inspire you. There are no set formats—just ideas to help visitors experience your brand in an interactive and natural way.
Packing Hacks
How do you pack for a camping trip in a smart and compact way? During this interactive experience, visitors discover handy packing tips and learn how your products or accessories make all the difference. Practical, inspiring, and immediately applicable for their next vacation.
Yoga
Create a moment of tranquility right in the heart of the Utrecht Camping Village with a yoga session under your tent or awning. Visitors will experience the comfort and ambiance of your product in a relaxed setting, while your brand is naturally associated with relaxation, the outdoors, and the joy of camping.
Outdoor Cooking Workshop
Let visitors experience just how enjoyable and easy outdoor cooking can be. During an inspiring cooking workshop, your outdoor kitchen, barbecue, cooking appliances, or camping accessories take center stage. This way, visitors discover the possibilities of your products in a realistic setting, and your brand becomes associated with delicious moments at the campground.
Stand-Up Paddleboarding & Water Fun
Introduce young and old alike to the fun of being on the water. A stand-up paddleboarding (SUP) activity is the ideal way to introduce visitors to your water sports brand, equipment, or outdoor products in a playful way. This allows you to create an active brand experience that perfectly aligns with adventure, relaxation, and vacation.
Road Trip Sessions
The Road Trip Sessions are the ultimate source of inspiration for campers planning their next camping trip. With talks, live podcasts, and sessions led by adventurers and well-known travel influencers, this is the ideal venue if you want to associate your brand, destination, or product with inspiration and experience.
The Wellness Garden
The Wellness Garden offers campers a moment of peace and relaxation, featuring activities such as yoga and singing bowl sessions. It’s an atmospheric location if you’re an exhibitor looking to align with themes such as wellness, health, sustainability, and mindful enjoyment.
The Village Square
In the cozy Utrecht Camping Village lies the Village Square: the ultimate gathering spot where campers come together for live music, great food, and inspiration. You can contribute to the lively atmosphere and steady stream of visitors by organizing a fun, relevant activity or session.
The Outdoor Base
De Buitenbasis is all about an active outdoor lifestyle, featuring workshops, outdoor activities, and adventures for all ages. It’s the perfect place if you want an active and adventurous audience to experience your brand, products, or services.
The Picnic Field
The Picnic Field is a laid-back gathering spot where campers come together to relax and participate in casual activities. It’s an informal setting where you can naturally connect with other visitors.
Let's connect!
Are you curious about The Utrecht Camping Village? Maybe you already have a great idea for a brand activation, or you’re wondering which options best suit your brand. We’d love to work with you to develop a concept that aligns with your goals and the unique atmosphere of The Utrecht Camping Village. Together, we’ll create an activation that surprises visitors and lets them truly experience your brand.
Want more information or to brainstorm together?
Fill out the form and we’ll contact you—with no obligation—to discuss the options.